Discover and Build Your Author Brand

By Kimberley Grabas on

Read the full post here: original article here

What exactly is an author brand?

You’re a writer, not a company or a product.

Do you really need a brand?

An effective author brand can give you a major edge in successfully marketing your new self-published novel, increasing your client base for your freelance writing business or landing that book deal for your non-fiction work.

Interest piqued?

Many authors mistakenly assume that building their personal brand either comes naturally (my fans will know me through my work), or that it is unnecessary.  Both assumptions are false. “Branding requires effort and attention, especially if it’s authentic.” (click to tweet)

But what exactly does “branding” mean?

Simply put, your brand is your promise to your audience.

It tells them what they can expect from you and your work, and it differentiates what you have to offer from that of your competitors. Your brand stems from who you are, how you want to be known and who people perceive you to be.  Branding is how we market ourselves to others, and the best way to do so is by discovering and revealing who we are on the inside.

We all have a personal brand because we are always being judged, assessed and evaluated by others.  By conscientiously building your author brand, you can do several things:

  • You can enhance your writing by giving it greater focus and depth
  • You can cultivate the tone, texture and phrasing of your work–refine your voice
  • You can control–to a degree–how you and your work are perceived (its up to you what face you want to show the world, but I do recommend you show the real one)
  • You can make it easier for readers to identify your books or work in a crowded marketplace
  • You can attract new readers that identify with your brand
  • You can even create change, start a movement, or lead by example

Seth Godin in “Tribes” discusses the importance of building a tribe of followers and how the landscape has changed from the old ‘mass marketing’ model:

“[It’s about] finding a group that is disconnected but already has a yearning, not persuading people to want something they don’t have yet.”

And although the web can amplify an author’s visibility, building your brand takes a lot of time, energy and determination.  The reward for all this effort?  Empowerment, confidence and a network of loyal fans.

For the List of Steps, click Read on…

Have any questions or something you’d like to add? Feel free to comment below! And remember to sign up for my Newsletter: click HERE

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